Building and Selling
Layout, branding, speed and accessibility that help shoppers.
Start here · Essential guide
Core principles for a professional-looking online store: clear navigation, readable typography, consistent imagery and spacing, and layouts that keep shoppers oriented.
How a logo, a small color palette, a consistent voice and coherent photography combine into a recognizable brand across every page of an online store.
How visual hierarchy, clear calls to action and trust cues guide visitors toward a purchase, with practical design choices you can apply on any store.
A step-by-step store design process: define goals, sketch wireframes for key pages, test with real users, and iterate on the problems they run into.
Practical steps for mobile optimization: responsive layouts, thumb-friendly buttons, simpler checkout forms, and how to test your store on real phones.
Why page speed matters for shoppers and search visibility, how to spot what slows a store down, and common fixes like compressed images, caching and fewer scripts.
Accessible store design basics: color contrast, keyboard navigation, alt text, labeled form fields and screen reader support, so more shoppers can buy.
The elements of an effective product page: titles, descriptions, images, reviews, price display and stock messaging, and how they work together to help shoppers decide.
How menus, category structure, filters and an on-site search box shape whether shoppers find products, with practical tips for clear labels and useful search results.
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