Start here · Essential guide
Ecommerce Marketing Strategies for Small Business Owners
A plain overview of the main marketing channels for a small online store, search, email, social, content and partnerships, and how to choose where to start.
Building and Selling
Marketing and Sales
Getting visitors and turning them into buyers.
Discounts and Coupon Codes: When They Help and Hurt
Learn how discounts and coupon codes affect margin and brand value, when promotions make sense for a small store, and how to run codes cleanly.
Ecommerce Store Optimization: Tips for Boosting Sales
Build a recurring store audit that checks search, navigation, checkout and content, so small problems get found and fixed before they cost you sales.
How to Use Social Media to Promote Your Ecommerce Store
A realistic guide to promoting an online store on social channels: content types, a sustainable posting rhythm, community building and sending traffic to your shop.
Increasing Conversions on Your Ecommerce Store
Learn what conversion rate means, how to find where shoppers drop out of your sales funnel, and how to run simple, fair tests on a small store.
Maximizing Ecommerce Sales through Strategic Pricing
Compare cost-plus, value-based, anchoring and discount pricing for an online store, with clearly hypothetical numbers and a focus on protecting your margin.
Paid Advertising Basics for New Stores
Understand how pay-per-click advertising works, how to set a budget and track results, and the beginner mistakes that waste money on a new online store.
Reducing Cart Abandonment Rates on Your Ecommerce Store
Find out why shoppers leave carts behind and what helps: clear costs up front, no forced accounts, simpler checkout and respectful reminder emails.
Strategies for Increasing Ecommerce Sales
Four levers drive online store revenue: traffic, conversion rate, average order value and repeat purchases. See how they combine and where to focus first.
Related topics
More in building and selling
Design and Experience Layout, branding, speed and accessibility that help shoppers. Customers and Data Support, personalization and reading your numbers. Product Content and Catalog Photos, copy and catalog structure that help shoppers decide. Search Visibility Getting found in search without paid advertising. Email and Retention Keeping customers coming back after the first sale.