Start here · Essential guide
Email Marketing for Online Stores
A plain overview of what email can do for an online store, the main message types worth sending and the basic etiquette that keeps subscribers on your side.
Building and Selling
Email and Retention
Keeping customers coming back after the first sale.
Building an Email List With Permission
How to grow a store's subscriber list ethically: honest sign-up methods, the basics of consent and what to offer people in return for their address.
Cart Reminder Emails That Respect the Shopper
How to time, word and structure reminders about unfinished orders so they help shoppers return to checkout without feeling pestered or pressured.
Customer Lifetime Value in Plain Terms
What customer lifetime value means, a simple way to estimate it using clearly hypothetical numbers and how the figure can guide spending on ads and retention.
Email Deliverability Basics
Why store emails end up in spam folders and which sender practices help, from authentication and list hygiene to content and sending habits, in plain terms.
Loyalty and Rewards Programs
The common designs of store loyalty programs, what they cost to run and the situations where a small store may do better to skip one for now.
Segmenting Subscribers for Relevant Messages
How to group email subscribers by behavior, interest or purchase history so a small store can send messages that feel relevant instead of generic.
Welcome Email Sequences
How to plan the first few emails a new subscriber or customer receives, what job each message should do and how to pace them without overwhelming anyone.
Win-Back Campaigns for Lapsed Customers
How to spot customers who have stopped buying and reach out with something genuinely useful, from defining lapsed to knowing when to let someone go.
Related topics
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