Start here · Essential guide
Choosing the Right Ecommerce Platform for Your Business
A practical decision framework for matching platform types to your business size, technical skills and growth plans, without brand names or hype.
Getting Started
Platforms and Tools
Picking the software and tools that run a store.
Essential Tools for Ecommerce Store Owners: A Review
A brand-free tour of the everyday tool categories behind an online store: inventory, email, accounting, analytics and support, and what each one is for.
Finding the Right Ecommerce Platform for Your Business Needs
Learn to start from your needs: write a requirements list, separate must-haves from nice-to-haves, and score platform options with a simple weighted method.
Hosted Versus Self-Hosted Stores
Renting a managed store or running your own installation: how the two compare on maintenance, flexibility, security and who is responsible for what.
Moving a Store to a New Platform
What to plan for when migrating an online store: products, customers, addresses, redirects and search rankings, plus a sensible order of steps and checks.
Popular Ecommerce Platforms: A Comparison of Shopify, WooCommerce, and More
Compare the main kinds of ecommerce platform (hosted, self-hosted, open source and marketplace) by trade-offs in cost, control, effort and risk, without brands.
The Benefits of Using an Ecommerce Platform for Your Business
What an ecommerce platform handles for you compared with building from scratch, from checkout to security, plus honest drawbacks like lock-in and fees.
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