Start here · Essential guide
Selling Beyond Your Own Website
An overview of the places and formats a store can sell through besides its own site, and a practical way to decide whether adding another channel is worth it.
Growing Further
Sales Channels and Offers
Selling in more places and in more ways.
Online Marketplaces: Benefits and Trade-Offs
What selling through a large shared marketplace can give a small store, such as reach and trust, and what it can take away in fees and brand control.
Pop-Up Shops and Markets Alongside Online
How occasional in-person selling at markets and pop-up events can complement an online store, and the stock, payment and tax logistics to plan before you go.
Pre-Orders and Limited Releases
How to use pre-orders and limited runs responsibly: setting honest dates, handling payment timing, communicating delays and keeping customer trust.
Product Bundles and Gift Cards
How product bundles and gift cards can raise order value, what can go wrong with margins and stock, and which numbers to track if you offer either.
Referral Programs and Affiliate Partners
How rewarding recommendations works, the common structures for referral and affiliate programs, and the disclosure and cost points a small store should consider.
Selling to Businesses Online
What changes when your buyers are companies rather than individuals: account pricing, bulk orders, invoicing, approvals and the tax and terms points to check.
Social Commerce Explained
How buying inside social apps works, what it offers a small store, where it can fall short, and how it fits next to a standalone online shop.
Subscription Commerce and Recurring Orders
How subscription models work for online stores, why they appeal, and the churn, billing, cancellation and transparency issues to plan for before you start.
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